Mattress Firm, the nation's largest specialty mattress retailer, announced the launch of its new Junk Sleep campaign, one of the largest brand marketing efforts in the company's 90-year history, dedicated to shedding light on the nation's junk sleep problem. The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives. But what is 'junk sleep' exactly? It's that tossing and turning sleep, the wake up feeling awful instead of recharged sleep. Junk sleep is why your nine to five feels like nine to 500. Junk sleep leaves our brains in a fog and makes us forget things. It's why you sent an email to the wrong person, why you forgot to pick up your kid from school, and why you turned right when you meant to turn left. That's junk sleep and it's the source of all our problems. That's why Mattress Firm's ambition is to Un-Junk your sleep. Because 68% of Americans are sleeping less than the recommended seven hours per night, amounting to 74 billion hours of lost sleep per year according to research from Mattress Firm's strategic partner, SleepScore Labs. It's time to wake up America – we have a sleep problem.
