Print ad: Chupa Chups: Claw Machine

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Cheil Hong Kong was recently enlisted to promote Chupa Chups to a wider audience and stand out in a fiercely-competitive marketplace. The idea was to bring pure joy on a stick and reflect that when you pop a Chupa Chups in your mouth it brings a smile to your face. Every detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.