MassMutual: Cheering

Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It is the first work from Grey, its newly appointed lead creative agency-of-record. The message is MassMutual’s mission to use its expertise to help people navigate the “Uncomfortable Truths” behind financial planning, saving for college, and preparing for the unexpected by securing their financial futures and protecting the ones they love. Three :30 TV commercials, airing on Olympics coverage, present ways of looking at what financial challenges await families and reveal these real statistics: "Kids” link: 55% of parents expect financial assistance from their kids during retirement years. “Injury” link: Every 7 seconds, Americans suffer a disabling illness or injury. “Cheering” link: 98% of kids won’t be getting an athletic scholarship