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Massachusetts Mutual Life Insurance Company (MassMutual) today launches a multi-channel marketing effort from Grey New York. The goal is to encourage the sharing of knowledge between younger and older Black family members aimed at building intergenerational wealth. The legendary Billy Dee Williams one of America's best-known and most beloved Hollywood stars, delivers the pitch with a debonair twinkle in his eye, "call your folks, don't let family financial discussions burn a hole in your pocket."
Credits
Other credits
MassMutual
Head of Marketing & Brand: Jennifer Halloran
Head of Customer Activation & Engagement: Kristin Lane
Head of Creative: Spencer Deadrick
Brand Marketing Director: Christa Perry
Creative Director: Will Uronis
Creative Director: Larry Fahey
Communications Planning Consultant: Marie Kelly
Agency
EVP, Global Account Director: Suzanne Ayello
SVP, Account Directo: rZoe Urquhart
Account Executive: Matt Nein
North American Chief Strategy Officer: Jonathan Lee
Global Chief Data Officer:
Director, Data Strategy: Daniel Avon
Senior Strategist: Jessica Womack
Senior Project Manager: Jessica Campbell
Townhouse
Chief Production Officer: James McPherson
Director of Production: Kim Kietz
Executive Integrated Producer: Kevin Grover
VP, Integrated Producer: Lauren O’Driscoll
Music Producer: Kurt Steinke
Business Manager: Winona Schulterbrandt
Moxie (Production Co)
Director: Jared Malik Royal
Executive Producer: Robby Fernandez
Line Producer: Barry Heaps
Work Editorial (Editorial)
Head of Production: Alejandra Alacorn
Producer: Victor Media
Editor: Hasani Franke
Cutting Assistant: Julian Laing
Nice Shoes Credits (finishing)
Head of Production : Jason Farber
Flame Artist: Arthur Dorrington
EP/Head of Sales: Chloe Sedelmaier
GPS: (AUDIO)
Post Producer: Michaela Moriarty
Audio Engineer: Adam Charity
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