Koala: Plush As

The mattress industry has purposely made things far too confusing for far too long – with made-up jargon, hundreds of different models and bamboozling technological terms aimed at making things difficult. Koala on the other hand always has and always will be about keeping things simple and telling it how it is.

The 'Sleep i Simple' campaign by The Royals forgoes industry jargon and keeps things simple – protecting Australians from having to think too long and hard about buying a mattress.