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MOOD Tea: Sip Selflessly - Cyberbulling
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A powerhouse list of Australia’s media and marketing businesses have lent their creative knowhow and donated more than $10m in inventory for an important new campaign for MOOD tea. Sixty businesses across the media, advertising and marketing industry have donated time, resources and inventory towards the ‘Sip selflessly’ campaign to promote the industry’s first social enterprise product, which donates all profits to fund charities preventing youth suicide. The campaign is headlined by a pair of TV commercials featuring adults in classic tea-drinking situations, a Regency-period costume drama and an ancient tea master with his student. The scenes are lip-synched with the voices of children relating impactful stories of mental health. These are based on real experiences shared by young people who have been helped by MOOD’s charity partner, batyr. The creative was developed by The Monkeys, directed by Simon Harsent and the Pool Collective team, with audio by Ralph Van Dijk and Simon Kane at Song Zu.
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