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Popular Irish Indie-Rock band the Academic and BBDO New York—the same ensemble behind 2017’s acclaimed ‘Live Looper’—have just pulled off one of the most innovative musical events to … read morehelp launch the band’s latest EP. On July 15th, the Academic hosted the world’s first live animation music video via Google Slides, creating an interactive audio and visual experience for fans. Three exclusive performances featured the new single, ‘Not Your Summer.’ To share the experience further, The Academic have just launched a music video (an edited screen capture of the live performance), and a brand new behind-the-scenes video. Created by BBDO New York, Capitol Records, and Open The Portal animation studio, the musical experience was built out in real-time with a team of animators and all four band members themselves collaborating behind the scenes to create and delete slides every second. The resulting animation tells a visual story loosely based on the song’s lyrics about the isolation and internal conflict experienced by many last year.
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SVP, Senior Creative Director, Live Animator: Bart Mol
SVP: Pol Hoenderboom
Co-Director, Senior Producer, Live Animator: Mike Woodall
Head of Content Operations: Andrew Osborne
Head of Digital Operations: James Young
EVP, Director of Content Production: Alex Gianni
Livestream Tech Director: Phillip Savage
Quality Assurance: Jimmy McGee
BBDO Studios
Supervising Producer: Jonathan Hsu
Senior Post Producer: Allie Kolb
Live Animator: Morgan Ammons
Live Animator: Alex Mirza
Live Animator: Kevin Bostic
Live Animator, Editor: Jason Kim
Editor: Alex Lubars
Bowstring Studios
Managing Producer for Live Stream Equipment Manager:
BTS
BTS Video: BBDO Studios
Director: Mike Woodall
Supervising Producer: Jonathan Hsu
Senior Post Producer: Allie Kolb
Editor: Jason Kim
The Academic
Lead Vocals, Guitar: Craig Fitzgerald
Guitar: Matthew Murtagh
Bass: Stephen Murtagh
Drums: Dean Gavin
Band Manager: Carl Brogan
Capitol Records
General Manager: Tom Paul
Product Manager: Alia Aldeghather
Open The Portal
Co-Director, Technical Director, Live Animator: Trever Stewart
Animation Director: David Braun
Executive Producer: Barrett Slagle
1st AD, Art Director: Xenia Balashov
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