TV ad: American Family Insurance: Curb Appeal

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American Family Insurance is launching brand new advertising promoting its homeowners insurance. The work features real estate and renovation TV personalities, and recently minted American Family Insurance brand ambassadors as of 2021, Drew and Jonathan Scott. In the new spot, the brothers help a young family imagine the potential of a new home that needs a little TLC - a space where the family’s dreams can be realised. Building on American Family Insurance’s spring executions, which were the first to feature the Scott brothers, the latest work, called 'Curb Appeal', once again highlights the brand and the brothers’ shared dedication to inspiring, protecting and restoring dreams and mutual belief that any dream is achievable with the right support.

Category Finance & insurance
Client American Family Insurance
Agency BBDO North America
Production Rakish
Country United States of America
Uploaded 20 August, 2021

Credits

Director
Matt Smukler
Chief Creative Officer
David Lubars
Executive Creative Director
Tim Bayne
Producer
Gayleen Sharon
Associate CD / Art Director
Kristin Clark
Associate CD / Copywriter
Matt Low
Executive Producer
Amy Wertheimer
Executive Producer
Regina Iannuzzi
Executive Producer
Preston Garrett
Executive Producer
Brad Johns

Other credits

Agency

EVP: Tim Bayne

Executive Music Producer: Melissa Chester

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Heather Weissman

Group Planning Director: Kimberly Ryneska

Data Solutions Manager: Cam D’Auria

EVP, Senior Director: Gina Christie

VP, Account Director: Clarissa Lampertz

Account Executive: Karolin Kreke

Production

Editorial: Nomad Editing Company

Editor: Jai Shukla

Producer: Laura O’Shea

Executive Producer: Jennifer Lederman

Head of Production: Sheena Wagaman

Senior Assistant Editor: Nick Dorman

Assistant Editor: Henry Carroll

VFX: Framestore

Producer: Scott Tinter

Executive Producer: Dan Roberts

Creative Director: James Rogers

VFX/Set Supervisor: Eric Rosenfeld

Color: Company 3

Colorist: Tim Masick

Color Producer: Kevin Breheny

Audio Mix: Sound Lounge

Music: Master License for “It’s My House” by Mika

Mixer: Rob DiFonda

American Family Insurance: Curb Appeal

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American Family Insurance: Curb Appeal

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