 |
Top 6: September 1st 2021
Outdoor
Containers for Change: Don't Feed the Fill
Top 6: September 1st 2021
These two-stage OOH executions tease and launch the campaign "Don’t Feed the Fill" for Western Australian recycling brand Containers for Change.
In the teaser stage, the placements are intentionally ambiguous and unsettling, using a dark wasteland as the backdrop and ominous messaging teasing a monster.Upon release of the brand film and wider campaign, the same placements were updated simultaneously, with the campaign’s hero girl and monster, and inspiring messaging and call to action:We can beat it if we don’t feed it.Don’t feed the fill.
Head of Media and Analytics - Angela Naaykens RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
