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Top 6: September 1st 2021
Change the shelf Tipco Aloe Vera Juice was located on the vegetable juice shelf, along with other fruit juices. The key benefit to help improve sales has been promoting all … read morealong. However, even though we continuously used many sales promotions to attract customers, we still didn’t achieve sales excellence. Moreover, 7-Eleven was going to take Tipco Aloe Vera Juice off the shelves. After conducting the market survey through social listening and data analysis, we discovered that most Thai women consider 'Aloe Vera' as a natural plant that can perfectly nourish their skin. And that’s how we found the solution. Change the shelf We have been requesting all stores, including 7-eleven, for the product repositioning when we desired to move Tipco Aloe Vera Juice, which was previously located among the juice racks, to the new shelf next to the other beauty drinks. After changing the shelf, we made Tipco Aloe Vera Juice a 100% natural moisturizer drink that can perfectly nourish the skin, especially for women. Eventually, we used KOL to communicate that 'Tipco Aloe Vera Juice is the first moisturizer drink' through online platforms.
In just a few weeks, our sales have skyrocketed to unprecedented growth.
62.4% Increase in Sales (6x from normal campaign) without effort of product changing or high investment communications.
Today, Tipco Aloe Vera Juice sales continue to soar. It becomes another best-selling product that generates high income for Tipco.
...Thanks to the power of social listening and data...
read less...Influencer Management Group Head : Patsanan Jeenanat
Influencer Manager : Kanleena Netichokethananont
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