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Harlequin: Own The Room
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. "Own The Room" is a confident call to action encouraging a new generation of budding interior designers and homeowners to express their true selves and make their homes as unique as they are.EveryFriday, the creative agency responsible for the campaign, identified that while this audience is very confident with their personal style and wardrobe, they often play it safe with their interior choices and need a nudge to uncover the same confidence in relation to their home designs.
So, ignoring category tropes of carefully propped rooms, void of any life, the campaign features three varied and distinct personalities bought to life by three striking models, turning the tables on other interiors brands who choose not to show people in their shots. The ad is styled to reflect the designs that surround them and is captured at extreme scale to bring confidence and energy to a world that’s often empty and passive.
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