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Top 6: September 15th 2021
Interactive
Opel: Mokka Home ReviewsTop 6: September 15th 2021
Since numerous dealers had to close due to the restrictions caused by the corona pandemic, the Opel Mokka was launched digitally in an unconventional way that appealed a young target.With the Opel Mokka Augmented Reality Filter, the brand used an attractive and new type of technology that allowed people to experience the car. The AR filter could be tried out anywhere via the Opel social media channels and fans and professional reviewers could experience a multi-sensory experience of photos, video, gamification and discovery from the safety of their homes.
Social Team: Abby East, Valerie Angerer, Fabian Moretti, Jan-David Winter, Julian Vogel, Berkant Kacar |
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