Mondelez Kinh Do has partnered with Publicis, Spark and Digitas in Vietnam to magically bring old family photographs to life for Kinh Do mooncakes, a brand that is synonymous with … read morethe “Trung Thu” festival in Vietnam, which takes place on September 21st this year. Using Kinh Do’s new genealogy platform, you can see your ancestors smile, blink and turn their heads as old photos come to life. This charming experience is made possible with deep learning artificial intelligence from D-ID, a leading technology company based in the United Kingdom and Israel – creators of the MyHeritage app. The “Trung Thu” festival has been around for more than 2,000 years and is the second most important festival in the country after Tet (Lunar New Year). It is a time when families come together to celebrate the full moon, when Kinh Do brings mooncakes to millions of Vietnamese. Unfortunately, Trung Thu has been losing its sheen in recent years as Vietnam moves towards a digitally-driven economy. Kinh Do takes genuine responsibility for keeping meaningful Vietnamese traditions alive, which means reaching a new generation via digital and social channels. The Kinh Do Trung Thu platform also makes it possible to relive family memories in the midst of a lockdown – Vietnam’s strictest since the COVID pandemic began.
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