GMail Russia: GMail Art Attack

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."