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Mugler Fragrance and Publicis Luxe unveil a campaign full of hope and optimism for the launch of the Alien Goddess fragrance. In a world where nothing will ever be the same again, a … read moresolar goddess is paving the way to a miraculous future: Alien Goddess. Embodied by Willow Smith, in a perfect harmony with her body and mind, she is ready to magnify the world around her. Alien Goddess is a universal call to all women: Create the Extraordinary. A true expression of a new form of powerful, talented and spiritual femininity, connected to the world around her. Singer, actress, producer... Willow Smith is a modern muse in every aspect of her existence. The campaign is directed by Emmanuel Adjei, a young filmmaker and artist, internationally known for his music videos with world-renowned artists. The music, "All is full of love" is produced by Bjork. The visual was photographed by the Spanish photographer Txema Yeste.
read less...MUGLER (L’OREAL LUXE)
Présidente Mugler Mode et Parfum : Sandrine Groslier
Directeur de la communication Mugler Mode et Parfum : David Manessi-Souffan Directrice marketing Mugler Parfum : Isabelle d’Aspe
Directeur de la création Mugler Parfum : Christophe de la Taillade
Directeur artistique Mugler Mode : Casey Cadwallader
Production
Bureau d'exécution : Titem Mouici for Kind Paris Post-production : Mathematic x Nightshift
Photo : Txema Yeste
AGENCY
Creation : Aurelien Nauleau. Andrea Decronumbourg, Capucine de Goeje, Anna Kizub, Liana Belassein, Sophie Lecuyer, Manon Ruelland, Ahmed Elgazzar
Strategy : Deborah Marino, Léo Cabannes
Production and post production : Nathalie Delvigne et Titem Mouici (TV prod), Beatrice Kagan et Laurent Camilleri (achat d’art)
Project : Julien Baré, Malika Croisetu, Emilie Frey, Louise Moorea Baranger, Elodie Poulier
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