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Microsoft's new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favourite people, news, games, and content Windows 11 is the place to think, express, and create in a natural way. Created by McCann New York and m:united and directed by Tarsem Singh, Microsoft’s latest campaign takes us on a magical journey that demonstrates how Windows 11 brings you closer to what you love. The story is about technology that works with you. It doesn’t stand in your way it removes barriers and drops distractions. Helping you focus on what matters most. Set to the new single 'All Starts Now' by Odessa ft. Tim Myers, our hero explores the new Microsoft Store, games with Master Chief himself, pulls Widgets from an exploding cloud, and Chats with a friend on the other side of the world, all representing the seamless experiences that Windows 11 makes possible. Visual effects were created by the team at Framestore, who brought the new features of Windows 11 to life within the dreamlike film.
Credits
Other credits
Microsoft
Corporate Vice President of Brand, Advertising and Research: Kathleen Hall
GM, Global Advertising: Carol Hutchinson
Director, Global Advertising: Stacey Terrien
Senior Advertising Manager: Ron Schott
Senior Product Marketing Manager: Dawn Novak
Senior Advertising Manager: Hannah Westing
Director, Social and Media Partnerships: Jenny Leahy
Marketing Manager: Danielle Radcliffe
Sr. Group Manager, Xbox Global Marketing Communication: Jonathan Segall
Global Integrated Marketing Manager, Xbox: Julianna Alo
McCann New York
EVP: Shayne Millington
EVP: Piper Hickman
SVP: Cristina Reina
SVP: Nic Howell
SVP: Geoff Bentz
Senior Designer: Doug Koh
Designer: Yung Lee
Junior Designer: Malik Dupree
Director of Creative Technology: David Cliff
Creative Technologist: Alicia Foor
Business Leadership
Managing Director, McCann NY: Kevin Nelson
EVP, Global Business Leader: Scot Beck
EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup: Jeremy Miller
Director of Communications, McCann North America: Victoria Park
SVP, Group Account Director: Socrates Papazoglou
Account Director: Pati Burelli
Account Director: Pat Six
Account Supervisor: Divya Joseph
Account Supervisor: Daniela Vinick
Account Supervisor: Amy Levine
Account Executive: Toyin Lanade
Implementation Manager: Eric Song
Assistant Account Executive: Chanelle Wright
Project Management
Senior Project Manager: Catalina Condon
Associate Project Manager: Alice Lee
Production
EVP, Chief Production Officer: Aaron Kovan
Executive Producer: Erin Jackson
Senior Producer: Nina Roussarie
Senior Producer: Jamie Slade
Junior Producer: Ana Goldoni
VP, Senior Interactive Producer: Patty Visconti
Digital Producer: Sean Flanigan
Senior Art Producer: Kelly Ramsey
Art Producer: Caroline Sollmann
Strategy
EVP, Global Director of Strategy & Research: Ash Farr
Strategy Director: Jordan Berger
Senior Strategist: Sydney Hausman
Strategist: James Rooney
Business Affairs
Business Manager: David Halberstadt
VP Director Talent Payment: Terry Marcello
Talent Payment Manager: Rosemary Smith
Talent Manager: Gordon Corte
Production Company
Head of Production: Cathy Dunn
Production Supervisor: Will Vudmaska
1st AD: Cue Chatley
Photography
Photographer: Charlie Schuck
Photographer’s Agent: Bianco Artists
Retouching House: Gloss
Edit and Post
Editorial and Post Production: RPS
Editor: Damion Clayton
Assistant Editor: Sebastian Zotoff
Executive Producer: Eve Kornblum
Head of Production: Justin Kumpata
Producer: Jenny Greenfield
Post Production
Post Production: Framestore
VFX
Creative Director: Ben West
VFX Producer: Chris Harlowe
CG Supervisor: Clement Renaudin
Composting Supervisor: Alejandro Villabon
Head of Production: Carla Attanasio
Associate Producer: Jose Alvarado
VFX Coordinator: Diego Bonora
Audio Post
Audio Post Production: Sonic Union
Mix Engineer: Rob DiFondi
Producer: Nathanael Taylor
Head of Production: Patrick Sullivan
Henryboy
Sound Designer: Bill Chesley
Exec Producer: Kate Gibson
Craft NY
Executive Producer: Dan Priore
Post Producer: Brent Miller
Executive Print Producer: Eileen Kaufman
Production Coordinator: Mario Villaquiran
Print Producer: Lindsay Bleemer
Craft UK
Implementation Director: Marta Gromysz
Implementation Manager: Ioannis Konstas
Account Executive: Kezia Okereke
Senior Implementation Manager: Geoff Bezruchko
UK Post Producer: Emma Bertmark
UK Post-producer: Hannah Gardiner
UK Digital Producer: David Smith
McCann NY Music Department
Senior Vice President, Executive Integrated Music Producer: Eric David Johnson aka DJ Bunny Ears
Music Producer: Colleen Dahlstrom
Jr. Music Producer: Madison Rowe
Business Manager, Music: Jamie Jou
