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BMF: First Things First – NSW, VIC & ACT


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First Things First", created by BMF, encourages all eligible Australians to get vaccinated. The national vaccination campaign brings to life the unbridled joy of the simple freedoms we’ve all missed, as if it were the first time you'd ever experienced them. The key to unlocking these moments is getting vaccinated.
Credits Other credits

Media Agency: Universal Mccann

Research Agency: Fiftyfive5



Client: Department of Health: News@health.gov.au

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