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BMF: First Things First – QLD, SA, WA, TAS & NT


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The Australian Government has today launched the next phase of the national COVID-19 vaccination campaign “First Things First”, created by BMF, which encourages all eligible Australians to get vaccinated with COVID-19 vaccines available for Australians over the age of 12 from Monday.

The national campaign brings to life the unbridled joy of the simple freedoms we’ve all missed, as if it were the first time you’d ever experienced them. The key to unlocking these moments is getting vaccinated.
Credits Other credits

Media Agency: Universal Mccann

Research Agency: Fiftyfive5



Client: Department of Health: News@health.gov.au

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