Royal National Institute of Blind People (RNIB) and The&Partnership opened a pop-up store in August to highlight the issue of inaccessible packaging and the impact it has on … read morepeople with sight loss. As part of their ongoing “Design for Everyone” campaign, the charity opened the ‘Whatsin Store,’, a corner shop stocked with deliberately inaccessible packaging, from intentionally vague branding designed by The&Partnership, to items entirely removed of information. Hidden cameras in the shop filmed people’s reactions when confronted with inaccessibility first-hand, while the shopkeeper revealed that this is often the reality for people with sight loss when they are out shopping or want to buy food on the go.
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