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Top 6: September 29th 2021
Ambient
Royal National Institute of Blind People (RNIB): WhatsIn StoreTop 6: September 29th 2021
Royal National Institute of Blind People (RNIB) and The&Partnership opened a pop-up store in August to highlight the issue of inaccessible packaging and the impact it has on people with sight loss. As part of their ongoing “Design for Everyone” campaign, the charity opened the ‘Whatsin Store,’, a corner shop stocked with deliberately inaccessible packaging, from intentionally vague branding designed by The&Partnership, to items entirely removed of information. Hidden cameras in the shop filmed people’s reactions when confronted with inaccessibility first-hand, while the shopkeeper revealed that this is often the reality for people with sight loss when they are out shopping or want to buy food on the go.
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