PSA: ICU

Ron Mather, Penny Davy-Whyte and Mark Sareff – all highly awarded ad pros – have banded together to create a hard-hitting pro-vaccination campaign to encourage people waiting for Pfizer to get AZ. A series of five print ads and short radio commercials aim to grab folk who are waiting – some for Pfizer, some for more evidence – and get them to get vaccinated immediately. For some, waiting may – unwittingly – prove suicidal. Sareff said the three are following a Biblical precept: “A person who saves one life, is as if they’ve saved the world.” Sareff and Mather partnered before at The Campaign Palace – once Australia’s Agency of the Decade. Mather is one of Advertising’s handful of living legends. Sareff is a multi-award-winning strategist. Davy-Whyte runs her own media agency, The Tilt Agency and made it her mission to get these life-saving messages seen.