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Little Moons: Necks Appeal
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Lucky Generals has embarked on an other-worldly trip out to launch Little Moons’ new brand platform; "Ice Cream From Another World". This is the agency’s first major campaign for the brand since winning the account at the end of 2020. The campaign and new platform aim to reflect the joyfully uplifting and unusual sensation of eating Little Moons mochi ice cream, while also building brand fame as the company looks to become one of the biggest Ice cream businesses in Europe. The campaign directed by Em Cole through 1stAveMachine currently consists of two 20 second films ‘The Flavour System’ and ‘Necks Appeal’. The creative features other worldly settings of block colours and upbeat music. In ‘Necks Appeal’ two people eat Little Moons as their necks elongate and twist in delight. In ‘The Flavour System’ a woman enjoys a Little Moon while floating on a massive mochi ice cream ball, while smaller versions orbit around her. A third film will follow in 2022.
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