 |
Tv
Little Moons / Channel 4: All Together Different
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Mediahub UK announces today the launch of the Little Moons and Channel 4 collaboration, the first TV brand partnership for the delicious balls of mochi ice cream. Mediahub sees Channel 4 as the perfect creative fit for Little Moons. Not only is it the top indexing channel for Little Moons’ audience but Channel 4’s ‘All together different’ positioning and brand voice chimes perfectly with Little Moon’s ‘From another world’ identity. With research proving that perceptions of brands running partnerships are significantly higher versus running solely spot airtime, this partnership has been secured to create noise and fame across the Little Moons audience, driving consideration and ultimately increasing penetration across their audience. This partnership unlocks relevant talent aligned to popular Channel 4 programming. With Derry Girls series 3 having recently aired, Mediahub has chosen Saoirse-Monica Jackson as the leading lady to bring to life the world of Little Moons. Saoirse’s signature mix of sophisticated style and wry humour makes her the perfect fit for the brand.Production studio 1st AvenueMachine is intrinsic in this partnership. Em Cole, who leads on direction, created a magical mochi-scape that takes the audience on an exciting and dynamic journey. A feast for the eyes and perfectly harmonizes the Little Moon’s ‘from another world’ and Channel 4s ‘all together different’ brand voices.
Agency: Mediahub UK Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
