TV ad: Selleys: Selleys - Succeed in Seconds

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Selleys produce a range of construction products, including adhesives and sealants. One of their brands ‘No More Gaps’ (a gap sealant) has launched a new variant - an easy-to-use tube. The brand set out to show that the tube makes gap-filling so quick and easy, you can now fill a gap in less time than a YouTube ad. To prove this, they created a pre-roll ad where the speed of the gap-filler matched the time bar at the bottom of the video.