With thousands of disease-related charities competing for donations, how do you decide who to help? We confronted the public with a range of life-threatening … read morediseases, posing this exact question. Help the young mother with pancreatic cancer, or the musician with Parkinson’s disease? The teacher with a kidney condition, or the student with immune disease? Each execution challenges you to think, interact and ultimately donate to the Garvan Institute, whose genomics research can help them all.
A fully integrated campaign drove potential donators to a mobile-first online experience, allowing them to immerse themselves into our hero's stories and see just how much they needed help.
The impact was huge – helping Garvan earn over $19million in the campaign period.
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