Interactive ad: Garvan Institute of Medical Research: Disease Dilemmas

Embed Video

Top 6: March 24th 2021

There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma - how do you decide who to help?

As part of a fully integrated campaign, the 'Disease Dilemmas' TV commercials put viewers in the uncomfortable position of trying to choose who they’d donate to - the young mother with pancreatic cancer or the retired musician with Parkinson's disease? The teacher with a kidney condition or the student with immune disease?

See: https://diseasedilemmas.org/home

Impossible choices are brought to life with real people living with different diseases, each execution posing its own dilemma that challenges people to think, interact and ultimately donate to the Garvan Institute, whose genomics research can help them all.