Interactive ad: Paddy Irishman Project: Paddy Irishman

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Top 6: March 24th 2021

This St Patrick's Day, creative agency The Brill Building is launching award-winning filmmaker and photographer Ross O'Callaghan’s search for men named Paddy, Pat and Patrick from all walks of life for a collection of portraits to capture what it’s like to identify as Irish and male in contemporary Ireland. The aim of Paddy Irishman is to challenge the stereotype of a ‘Paddy Irishman’ and showcase the diversity of Ireland and the Irish male at an Exhibition of Paddy Portraits in New York on St Patrick’s Day 2022. A campaign has launched with a significant PR push supported by social video and digital outdoor to recruit Paddies interested in getting involved. Well known Irish men already signed up for the project include gay and disability activist Paddy Smyth; Filmmaker of I Went Down, Man About Dog and Rosie Paddy Breathnach; award winning Grand Designs architect Paddy Bradley; actor, Ireland’s strongest man Paddy (Pa) O'Dwyer writer and star of TV’s Brassic Paddy C. Courtney, Limerick electronica musician Paddy Mulcahy aswell as Paddy Kehoe the veteran racehorse owner still best remembered for being one of the public faces of the storied 1992 syndicate that won Ireland’s Lotto by buying 80% of the tickets in an controversial stand off with The National Lottery organisation.