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Top 6: October 13th 2021
Ambient
Heinz Ketchup: Plantable Label, 1
Top 6: October 13th 2021
Ketchup, but tomato first. Thinking about evidencing the main ingredient and differential of the most loved ketchup worldwide, Heinz invites consumers to get to know part of its unmatched flavour, planting a ketchup label at home, with Heinz Seeds, from Heinz tomatoes. The action is part of the campaign 'Tomato First', developed by ad agency Africa in Brazil. The campaign highlights the main ingredient of famous Heinz Ketchup: the tomato. Doing so, the brand wishes to show that its product quality comes from the ingredients' origin and naturalness, inviting the consumer to plant and cultivate Heinz tomatoes at home. The purpose is that people can understand that the Ketchup is made of tomatoes that are planted and cultivated by the company, following the strictest standards, resulting in a quality product full of flavour known and praised by the consumer. This special and limited edition comes as a gift to consumers who shop Heinz products online at a supermarket chain in Sao Paulo, Brazil
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