Johnnie Walker: Keep Walking

Johnnie Walker has launched the next chapter of its famous Keep Walking campaign with new through-the-line creative that aims to inspire people to Keep Walking towards a more positive future. The brand’s Keep Walking advertising has been inspiring people around the world with a message of progress and positivity for more than 20 years and this latest chapter begins as the world gradually reopens after a difficult 18 months. Leading the way is a new TV and digital ad directed by Glen Luchford, who has previously led campaigns for world-leading fashion houses. It features an energetic and vibrant ‘Anthem’ that seeks to get people back on their feet and moving again – as they start to socialise with confidence. The new Anthem is an infectious, feel good mash-up of famous songs all about walking that has been created to put a spring in people’s step as they head back into the world once again. The mash-up includes samples of songs including Run DMC and Aerosmith’s Walk this Way, Loretta Lynn’s version of the iconic These Boots Are Made for Walking and Lou Reed’s 1970 classic Walk on the Wild Side. Alongside the Anthem, Johnnie Walker will unveil epic out-of-home city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world. The quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna will be seen across New York City, Mexico City, Cape Town, Tokyo and Bangkok amongst others. For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward; with this new Keep Walking instalment the brand wants to help inspire people to take their own next step by reflecting the energy, words and thoughts of cultural icons and pioneers who share that spirit.