Johnnie Walker has released a new campaign via BBH London. The campaign elevates the central idea of 'Keep Walking' which is one of personal progress. 'From the Future' is a message from the future in which a successful man tells his weary younger self not to lose hope. Tying in with the universal appeal of the message – not to mention global distribution of the campaign – the message is illustrated by a montage of men and women from Bangkok to Sao Paulo slogging it out with the daily grind of work.
