In recognition of World Mental Health Day on October 10th, nabs tapped Cossette to create a film that helps heighten awareness about the resources available through the organisation, … read moreand aims to erase the stigma around mental health within our industry. The film features Crumbles, a simple cracker who understands what it’s like to crumble under pressure. As a loveable voice of reason, Crumbles is here to remind us that our passion, productivity, and dedication to the job doesn’t need to be sacrificed at the expense of our mental health and wellbeing. And with this digital campaign, nabs hopes to start a much-needed conversation that encourages the industry to come together to tackle these challenges head on.
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