WestJet: The Escape

Canadians are turning to travel again and WestJet is ready to welcome them back. WestJet’s latest brand spot Escape opens with all of the makings of a high-stakes heist, complete with an adrenaline-filled sprint towards a getaway car. But as the spot unfolds, it’s not what the frenzied, out of travel practice quartet is running from, but rather what they’re running to, that leads to a humorous misdirect in which a caring WestJetter saves the day. To further support Canadians as they return to travel, WestJet’s Travel Ready video series highlights what guests can expect throughout their journey and how WestJet is putting their Safety Above All. Escape was shot across two days by LA-based director Leigh Marling and Animals Production in Toronto. The spot was split between the downtown core and Lester B. Pearson Airport. Post-production was provided by Saints Editorial, Alter Ego, and Vapor Music.