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VIA Rail Canada: Book your Comeback
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This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.
Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train - in keeping with the idea of movement.
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