Top 6: October 20th 2021
This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.
Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train - in keeping with the idea of movement.
Other credits
Credits
Client: VIA Rail Canada - Louis Levesque, Philippe Normand, Mia Bergman, Alexandra Nassim, Chantal Gravel, Anick Cesaria, Litsa Kalambokis, Laura Schiano, Jennifer Bauer, David Klein, Violaine Boutin
Agency: Cossette
Creative: Louis-Philippe Tremblay, Gilles Legault, Adrien Héron, Ugo Martinez, Jessica Fecteau
Strategy: Jean-Claude M. Kikongi
Accounts: Nadja Décarie, Nicolas Girault, Erica Vincelli Themens, Laura Manzi, Andréanne Delisle
Producer: Septième - Alexandrine Perras
Media Agency: Touché!
Media: Martin Soubeyran, Alix Manach, Antoine Leroy, Isabelle Gagnon, Alexandra Cloutier, Ariane Gélinas, André-Félix Barriault, Alexandre Gélineau, Jean-Sebastian Bedos
Digital Agency:
Digital: Alain Tremblay, Diane Gosselin, Philippe Girard
Production Company: Colossale
Executive Producer: Alex Auray
Director: Jérémy Comte
DOP: Olivier Gossot
Art Director: Mélanie Truchon
Stylist (video and photo): Skye Kelton
Sound and Engineering: Cult Nation
Music: Cult Nation
Post-Production: Chop Chop
Colour: Simon Boix
Executive Producer (photo): Kathi Ziolkowski (KMZ)
Photographer: Norman Wong
Image editing: Sophie Forder, Vahakn Vorperian
