Outdoor ad: VIA Rail Canada: Book your Comeback

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Top 6: October 20th 2021

This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.

Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train - in keeping with the idea of movement.

Category Travel, transport & tourism
Client VIA Rail Canada
Agency Cossette
Uploaded 15 October, 2021

Other credits

Credits

Client: VIA Rail Canada - Louis Levesque, Philippe Normand, Mia Bergman, Alexandra Nassim, Chantal Gravel, Anick Cesaria, Litsa Kalambokis, Laura Schiano, Jennifer Bauer, David Klein, Violaine Boutin

Agency: Cossette

Creative: Louis-Philippe Tremblay, Gilles Legault, Adrien Héron, Ugo Martinez, Jessica Fecteau

Strategy: Jean-Claude M. Kikongi

Accounts: Nadja Décarie, Nicolas Girault, Erica Vincelli Themens, Laura Manzi, Andréanne Delisle

Producer: Septième - Alexandrine Perras

Media Agency: Touché!

Media: Martin Soubeyran, Alix Manach, Antoine Leroy, Isabelle Gagnon, Alexandra Cloutier, Ariane Gélinas, André-Félix Barriault, Alexandre Gélineau, Jean-Sebastian Bedos

Digital Agency:

Digital: Alain Tremblay, Diane Gosselin, Philippe Girard

Production Company: Colossale

Executive Producer: Alex Auray

Director: Jérémy Comte

DOP: Olivier Gossot

Art Director: Mélanie Truchon

Stylist (video and photo): Skye Kelton

Sound and Engineering: Cult Nation

Music: Cult Nation

Post-Production: Chop Chop

Colour: Simon Boix

Executive Producer (photo): Kathi Ziolkowski (KMZ)

Photographer: Norman Wong

Image editing: Sophie Forder, Vahakn Vorperian

VIA Rail Canada: Book your Comeback

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VIA Rail Canada: Book your Comeback

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