FLINK: To Each Its Own Urges

FLINK, the European on-demand delivery start-up appointed Ogilvy Paris to be in charge of the brand’s advertising in July following an agency competition. FLINK, created in late 2020 in Germany and launched in France in early 2021, is one of the fastest growing companies in Europe, thanks in part to a spectacular $300 million fundraising. After only four months of activity on the French market, this meteoric rise in record time places it among the main leaders in the sector. Thanks to its own warehouses located in the heart of major cities and its ultra-fast order processing technology, it
delivers the brands and products preferred by the French in 10 minutes, 7 days a week, from 8:00 a.m. until midnight. The start-up, which has won over both users and investors, opens a new warehouse
every week, making its service accessible to 4 million people in Paris and French suburbs. The health crisis has accelerated the trend of home deliveries. The market for the delivery of everyday products is inevitably becoming digitalized, with consumers increasingly sensitive to the need to take orders quickly and easily. It is in this context and based on this observation that FLINK unveils its brand platform with a major objective: to ensure a service solely dedicated to the comfort and simplicity sought by customers. A platform that is expressed through a new brand signature: “Livré Délivré.” A play on the two French words that translate more literally to « Delivered. Delivered (as if to be saved) ». For example, an impromptu dinner with friends and the fridge is desperately empty? Don't have the courage to go and queue at the supermarket after a long day at work? Be delivered in 10 minutes, and free of this burden. The brand’s tagline makes all the more sense in today’s fast delivery business where consumer conscience struggles with the delivery industry’s ethics. FLINK, in addition to freeing consumers from the drudgery of shopping, also frees them from their guilt: the delivery staff are salaried employees with permanent contracts, ride electric bicycles and have rest rooms at their disposal - a commitment that allows it to stand out in the French market today. To illustrate this new positioning, FLINK and Ogilvy Paris launched an educational outdoor
campaign to present the offer. The creative concept contrasts two products representing two
lifestyles. Because we are all different, so are our consumption habits and last-minute desires!