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Top 6: October 20th 2021
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McDonald's: Change a Little, Change a Lot.Top 6: October 20th 2021
McDonald’s has launched a new brand platform and campaign, ‘Change a little, Change a lot’, to communicate its positive impact on people, farming and the planet after the brand set out its aim of net zero emissions across its entire UK & Ireland business by 2040 in its Plan for Change. Released earlier this week, the Plan for Change is a comprehensive business and sustainability strategy which sets out ambitious goals and actions across four key areas – Planet, People, Restaurants and Food – to ensure the business leads positive change from farms to front counter. ‘Change a little, Change a lot’ is a new brand platform developed by advertising partner Leo Burnett London. It will see McDonald’s deliver multiple compelling messages to bring to life the actions and commitments in its Plan for Change and other marketing activity going forward.
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