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eBay has unveiled a new campaign film that colourfully and musically portrays a seemingly small, but revolutionary behavioural change - every time you buy something, sell something, … read moretoo – with the circular economy that is eBay. We all buy shiny new things from time to time, and eBay has a huge breadth of the latest and greatest items available when you do; however, eBay believe there's a better way to consume which is not just about buying but selling things as well; to make people some extra money but also, significantly it extends the life of perfectly good items that still have value from being unused, thrown away or wasted. These items can be loved once again. The joyful campaign created with McCann London lands as more people are looking for ways to live more sustainably, and millions of active sellers on eBay are already doing their bit for the environment, by selling things they no longer use. This initiative sets the precedence for the brand going forwards, in its pursuit to help shoppers in the UK live a more sustainable lifestyle to emulate the brand's core belief: for someone out there, that thing could be someone’s everything. The 40 second spot titled ‘Buy a Thing, Sell a Thing’ – created by McCann London and Craft in partnership with production house Riff Raff and director David Wilson – begins with a nod to the all too common image of someone throwing out their old TV, before an ear-worm of a song plants the seed of a simple idea: “When you a buy thing, sell a thing, never ever throw a thing! When you buy a thing, sell a thing, go on do the better thing!”. On a craft level, director David Wilson and Riff Raff brought the script to screen like a high-end music promo. With an eye for slick transitions, graphical compositions, and a rich and eclectic cast choregraphed to perfection to the rhythm of the lyrics. The bespoke music, composed by David Goo and featuring Mac, tied the piece together, to land the joy of the eBay experience.
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Chief Strategy Officer: Theo Izzard-Brown
Global Business Lead: Sailesh Jani
Business Director: Tom Oliver
Senior Account Manager: Omid Faramarzi
Account Associate: Sasha Semple
Strategy Director: Harrison Steinhart
Project Director: Clare Prager
Project Manager: Neil Tingey
Head of Design: Lisa Carrana
Motion Designer: Dani Wolf
Designer: Harry Ingrams
Craft
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Jonathan Davis
Senior Producer: Claire Welberry
Senior Producer: Anna Cartwright
Producer & produced by: Chloe Brown
Music Supervisor: Chris Graves
Production
Production Designer: James Hatt
Casting Director: Sophie North
Edit House
Editor: Meg Thorne, The Quarry
Head of Production: Tor Adams
Producer: Jenn Sanders
Post-Production
VFX: Black Kite Studios
Colour: Richard Fearon
VFX Lead: Ahmed El-Azma
VFX Shoot Supervisor: Tito Fernandes
VFX Producer: Hannah Ruddleston
Audio Post-Production
Sound Mix: Grand Central Recording Studios
Senior Sound Designer : Tom Pugh
Senior Audio Producer : Molly Butcher
Music
Title: ‘Buy A Thing, Sell A Thing’
Artist: David Goo Feat. Mac
Composers: David Giles, Misha Newby & Alika McGillivary
Publishers: Wixen Music, Freckle Music & BMG
eBay
Chief Marketing Officer: Eve Williams
Senior Brand Marketing Manager: Ellis Hourshid
Brand Marketing Manager: Harley Ilott
Brand Graduate: Theodore Maloney
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