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History channel: Mary Anderson
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We go about our daily lives without much thought to the history behind inventions large and small, from the ice cream scoop to modern-day Democracy. The HISTORY Channel and creative agency/production company Valiant Pictures turn the seemingly every day on its head in a fun campaign where unsuspecting citizens meet the historical counterparts who made their lives what it is today. In these repeatable vignettes, historical figures appear in modern settings as a comedic device to reveal History’s most intriguing true stories, hidden in plain sight. The campaign aims to target a younger audience--situating each spot in places the viewer may see themselves--with an approachable, modern and entertaining brand perception. Through the ads, directed by Valiant Pictures co-founder Vincent Lin and director Danny Corey, audiences meet Alfred L. Cralle, inventor of the ice cream scoop; Mary Anderson, inventor of the windshield wiper; and baseball legend Jackie Robinson, World Series phenom and master bunter. Never mind how they rolled into a backyard birthday party, the passenger-side of a car, or the town hall voting booth--all viewers need to know is why they have access to the oft-unacknowledged origins of modern marvels. The rest is history.
Client: HISTORY Related |
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