History channel: ALONE: The Oculus Rift Experience

To promote History Channel's newest survival reality TV show Alone, we created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. With our audience having to be passive consumers, how can we excite our consumers and bring across this feeling of despair, fear and loneliness beyond the TV set? We made use of Oculus in a non-gamification format and brought the jungle to the people. The consumer experience was enhanced through the blurring of reality and virtual reality