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Flamin' Hot: #PicanPeroRico


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AnyGivenDay, the agency led by Hernan Cerdeiro and Mariano Duhalde, was selected by PepsiCo to work on the Flamin' Hot communication campaign portfolio, which will run in more than 10 Latin American countries. With the aim of awakening interest among those who dare to do something different, the agency created the #PicanPeroRico campaign, with more than 230 pieces of content that explain in a very peculiar and unexpected way the sensation that our body experiences when enjoying Flamin' Hot.
Credits Other credits

Founder & CCO: Hernán Cerdeiro

Partner & CCO: Mariano Duhalde

Digital Integration: Flor Bourguet

Project Manager: Karenia Rodriguez

Agency production: Lorena Rizo

PRODUCTION DIRECTOR: OMAR USCANGA

EXECUTIVE PRODUCER: ODILLE MONDRAGÓN

DIRECTOR OF PHOTOGRAPHY: JOAO PADUA

POSTPRODUCTION AND ANIMATION: BITT

EDITOR: MARCO ROJAS

SOUND STUDIO: SHALALÁ

DIGITAL EXTENSIONS: AnyGivenDay studio

MUSIC AND MUSIC RIGHT MANAGEMENT: HAPPY TOGETHER MUSIC

Responsible for the client: Eric Melis, Cristina Davila, Andrés Rodriguez, Andrés Escobar, Daniela Jaramillo, Nicolas Bocchino, Nataly Castro, Salomon Levi, Melissa Hernandez

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