Flamin' Hot: The Hottest Billboard

Bogota is one of the coldest cities in Latin America. In the last two months of the year, where the temperature reaches 0 degrees centigrade, Flamin' Hot, Pepsico's flavor platform, decided to turn some bus stops into heaters, in key points of the city, demonstrating that spicy is also a source of hot and Flamin' Hot itchy, but yummy.
Agency: Sancho BBDO