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Land O’Lakes: Eat It Like You Own It
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Land O'Lakes, Inc., one of America’s foremost agribusiness and food companies, reveals an appetite for work that is bold and different with the first brand campaign created by Battery(Havas Media Group) since being appointed agency of record for Land O’Lakes Dairy Foods retail brands in August. Buttery baked goods are hard enough to resist as it is. But if you ever needed a reason for that extra bit of butter or slice of cheese, supporting independent farmers gives you permission to indulge.
This fresh campaign reminds consumers that when you buy Land O Lakes® products, you are directly benefitting over 1,000 dairy farmer-owners and their communities. Set to air through programmatic paid video, social media, shopper and the Land O’Lakes website, “Eat It Like You Own It” not only celebrates Land O’Lakes’ progressive 100-year-old farmer-owned, co-op business model – it invites consumers to eat Land O Lakes® products proudly as if you were a farmer-owner yourself.
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