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Land O’Lakes: The Farmcore-to-Table Runway Show
While Farmcore has been making the rounds on social media (hello Barn Jacket) it’s far from just an aesthetic. It's a way of life that is grounded in the everyday work of farmers in America's rural communities. Land O’Lakes is a 103 year-old cooperative with a legacy of working with their farmer-owners to support success in their individual businesses and communities, as well as creating delicious dairy products for consumers. This Fashion Week, Land O’Lakes has tapped creative AOR partner Battery to take Farmcore from the runways of Paris, France to the fields of Paris, Wisconsin, via a national campaign which showcases how purchasing Land O’Lakes products supports 1000+ farmer-owners who are creating impact in their local communities every day.
Heather Malenshek - Chief Marketing Officer Related |
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