Outdoor ad: Samsung Galaxy: Small pockets don't fit them apples

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What do you do to launch a device folds to approximately half the size of the competition? You make a pair of jeans with pockets that won’t fit the competition. Z Flip Pocket Denim by Samsung Galaxy and Dr Denim - a limited edition run of jeans, with pockets exclusively fitting the small, folding Galaxy Z Flip3. They don’t fit them apples. Every OOH is shoppable with a QR code to purchase. Retailing for $1,499, each pair of Z Flip Pocket Denim comes with a free Galaxy Z Flip3.

Category Telecommunications
URL https://drdenim.com.au/pages/samsung
Client Samsung
Agency CHEP Network
Production Winifred
Country Australia
Uploaded 1 November, 2021

Credits

Chief Creative Officer
Gavin Mcleod
Executive Creative Director
Justin Ruben
Creative Director
Richard Shaw
Creative Director
Jeremy Hogg
Creative Director
Fee Millist
Creative Director
Cass Jam
Executive Producer
celia nicholas
Digital Designer
Joe Tran
Content Director
Kirsty Gavin
Head of Design
Christian Hewitt

Other credits

Client: Samsung Australia

Brian Cha - President SEAU

Eric Chou - Director of Marketing

Tony Kolta - Head of Online

Hayley Walton - Head of Brand Marketing IM

Alicia Malmur - Marketing Manager IM

Design Partner: Dr Denim

Production company: Winifred

Photographer/Director: Pierre Toussaint

Offline Edit: The Editors

Online/VFX: Arc Edit

Sound: Rumble

Agency:

Tash Johnson - Head of Strategic Production

Jonny Berger - Managing Partner

Grace Vizor - Group Account Director

Lucy Jones - Senior Account Director

Cohen Chaplin - Senior Account Manager

Samsung Galaxy: Small pockets don't fit them apples

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Samsung Galaxy: Small pockets don't fit them apples

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