TV ad: Etsy: The Tradition

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Shoppers are buying with more intention and seeking out products with handcrafted quality and meaning. In their new holiday film campaign, ‘Give More than a Gift,’ made in partnership with creative agency 72andSunny New York, Etsy tells four stories about how a meaningful gift can bring holiday magic to those it's given to. Especially at a time it’s needed most. Bus Stop (US only) tells the timely and relevant story of an unlikely bond between two people and a gift that shows gratitude. The Recipe(US only) is about how a mother can connect with her daughter through the gift of a recipe but also how that gift connects them to their culture and family. Our Santa (US + UK) is an often untold story about feeling represented and the way a son can recognize his Father’s desire to feel seen through a meaningful gift. The Tradition( UK only) which will only air in the UK, shows how a neighbourly kindness can encourage someone content in being alone to join in on a longstanding tradition.