TV ad: Etsy: For Grand-Mates

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Etsy’s latest campaign, 'For the Life You’re Making' created in partnership with 72andSunnyNY, is now live. A continuation of the creative platform 'Etsy has it', these two new 30-second spots focus on the beautiful, handcrafted items that enhance our every day and establish Etsy as a destination for meaningful gifting moments. The first, 'For Growing Up' is a timeless coming-of-age story about a young woman’s relationship with her mother as she finds her independence and how a gift can express an understanding. The second film, 'For Grand-Mates', hits on the rising trend of multi-generational housing as we watch a grandmother and granddaughter at different points in their lives come together to make a home with items that truly express their taste and style.