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Vodafone: Give the Gift of Connection
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Vodafone today launches its Christmas advertising campaign from Ogilvy and Academy's Jack Driscoll, calling on viewers to give 'The Gift of Connection'. Focusing on the joy of giving at Christmas, the campaign aims to inspire the nation to help those living in digital poverty in the UK by donating old devices. Vodafone will add six months of free connectivity to devices donated to its Great British Tech Appeal, with charity partner Barnardo's redistributing them to disadvantaged children and families.
The pandemic has highlighted the scale of digital exclusion, with the greatest impact felt by the most vulnerable in society. Around 1.5m UK households, approximately 6% of the population, do not have internet access. In recognition of this, Vodafone launched its commitment to connect one million people living in digital poverty by 2022 through its everyone.connected initiative, and is taking this to an audience of millions with its Christmas campaign. Bringing to life the nation’s generosity of spirit, the television commercial follows the journeys of a young man leaving his house, a woman on a bus, and a man cycling a city street as they travel to a Vodafone store to donate devices they no longer need - with their reflections magically becoming Santa as they prepare to donate.
Assistant Producer: George Ward Related |
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