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Vodafone: Those You Trust, Trust Vodafone
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Vodafone unveils a new campaign that brings to life its network reliability, in an emotional ad that highlights the fact that over 70 percent of the UK's emergency services have connectivity contracts with Vodafone’s reliable award-winning network. The new 40 second TVC, created with Ogilvy UK, tells the story of a paramedic relying on Vodafone' network to speak directly to a midwife during a challenging road-side birth. Finishing with the line, 'those you trust, trust Vodafone to keep them connected', the ad aims to showcase reliability in an emotional, rather than rational way.
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