Audible: Bad Republican

Sibling Rivalry, the independent creative agency known for its work with brands like Viacom, HPE, and Lexus, recently teamed with Audible to deliver campaign creative to hype the release of Meghan McCain's new audio memoir, Bad Republican. Sibling was tasked with telling the story of a modern conservative woman striving to define herself in today's polarized America. Like Meghan, the campaign for Bad Republican is bold, proud, and an accurate reflection of her unflinching yet polished personality. Working with Audible, Sibling Rivalry conceptualised, designed, and produced campaign and launch assets for Bad Republican including the logo, key art, cover art, social assets, digital banners, OOH, billboards, and editorial assets.
Additionally, Sibling was able to hone in on Meghan's personality and develop a graphic and typographic style that mirrors her confidence and the energy of the heightened public scrutiny she faces in her life.