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Three: Christmas Spam
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Three UK launches its new creative campaign in the lead up to the festive season. The advert is the latest Three creative that uses its new Life Needs a Big Network platform, focusing on real life examples to articulate why Three is perfectly placed to help customers with the big and small moments in life. Developed with Wonderhood Studios, the advert features a rescue dog that is the centre of attention in its owners group chat after being photographed in various Christmas-themed outfits, from a turkey to an alpine skier. The creative leans into Brits' love for their pets, with this group of animal lovers expanding by three million since lockdowns began. Making pets front and centre of social feeds is an increasingly fun part of pet ownership with 65% of people admitting that they take more photos of their pet than their significant other, a third send pictures of their pet to family and friends and 81% of dog owners say they have at least one outfit for their dog – making them look even cuter in pictures.
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