 |
Web Film
Three: An Interview 100 Years in the Making
As part of the Three’s #WeSeeYou Network, an initiative in partnership with Chelsea FC Women that recognises and champions women in football, Three has recreated Lily Parr, arguably one of England’s greatest players – estimated to have scored more than 960 goals in her career, which is more than Cristiano Ronaldo. By bringing her to the present day via AI technology for a never-before-seen inspirational conversation with former Chelea FC Women player turned TV presenter, Karen Carney, Three hopes to inspire the next generation of ‘Lily’s. The three-minute interview, launched through PR and social media on International Women’s Day, shines a light on one of Britain’s most talented but forgotten footballing heroes. The campaign was developed by Generation - Three’s in-house agency – working closely with Mischief PR and Three’s in-house PR, social and sponsorship teams.
Account Lead Beatrice Clarke Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
